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Adam Bartimmo was the lead Senior Program Manager for SapientNitro on the BBVA Compass #realfan NBA All-Star activation campaign. Throughout the duration of this project his responsibilities included, vendor contract negotiations, project management, account management, daily status reports, hourly forecasting and burn reports, print and video production, social contest planning and onsite logistics. This was a true 360 integrated campaign.
Producer: Adam Bartimmo
Creative Directors: James Allen, Andrew Goldstein
Associate Creative Directors: Alex Martinez, Valter Klug
Event Activation case study video for BBVA Compass the Official Bank of the NBA.
Following the success of the NBA All-Star activation project BBVA Compass wanted to produce a TV commercial that further elevated the BBVA Compass brand, NBA Sponsorship and the NBA Banking product.
To capture the success of the #realfan event activation campaign for BBVA Compass the winner of the #realfan sweepstake was interviewed on the way to the first game of the 2013 NBA Finals
The following is a case study for some of the work that assisted Logan's Roadhouse in their rebranding.
Producer: Adam Bartimmo
Creative Directors: Reed Coss, Jordan Lipton
Logan’s Roadhouse has faced a formidable challenge: how do we pull back from being a discount brand to being a quality brand – without alienating the base? How do we stop giving away the farm and start attracting a younger audience – one that’s focused more on quality than on value. And, at the same time, how do we not pull the rug out from under our revenue stream. The answer? Rebrand, but do it in a way that’s attractive to both types of customer, the older, value-oriented segment and the younger, taste-driven audience.
In the first year of this campaign, R/GA created video content that introduced the issue that teens were facing. In the *second year, the campaign's strategy was to ask viewers what they would do in the situation presented in the videos and to encourage them to make their own video reply. The video reply tool was developed and hosted at http://www.thatsnotcool.com.
The Ad Council asked R/GA to help them spread awareness of teen-dating violence.
Digital Producer: Adam Bartimmo*
Creative Director: Robert Khristov
That's Not Cool PSA - Year 1 of the campaign
Year 1 of the "That's Not Cool" Campaign
That's Not Cool Intro - Year 1 of the campaign
Here is one of the online videos produced for the campaign in year 2. In the second year the campaigned asked the viewer what they would do in the situation and encouraged them to make their own video reply. The video reply tool was produced and lived on http://www.thatsnotcool.com.
Here is an example of a video reply made with the website tool: https://www.youtube.com/watch?v=CF5nIPAe7DU
Here is another digital video produced for the That’s Not Cool campaign in year 2. In the second year the strategy for the campaign was to ask the viewer what they would do in the situation introduced in the videos and encouraged them to make their own video reply. The video reply tool was produced and lived on http://www.thatsnotcool.com.
